eROI’s Sign of the Times
Friday, May 28th, 2010I’m proud to announce that after almost 2.5 years at our 5th and Couch location, we have finally completed our street level signage and entrance design. When we relocated from the Alber’s Mills to Old Town, it had a profound effect on our company. We became a part of a growing neighborhood with a unique energy and flavor that paired well with our company culture. Old Town isn’t your average Portland neighborhood. It’s one of the few places in Portland where I actually feel like I’m living in a real city. It’s fashion, youth, small business, food, and art. All of this juxtaposed with a dodgy past makes for an interesting few blocks. When it came time to design a sign for our new office we wanted to make sure to acknowledge the roots of the neighborhood while adding our own piece to the mix.
When we first began concepting ideas, we needed to clearly define why it was we even needed a sign. After all, we aren’t a retail space or a restaurant where people are walking in off the street for their next online campaign. Most people that come to our office know who we are and are simply looking for a clearly marked street address. It’s more way-finding than anything. We had to take into consideration things such as public transportation and parking, so we could position the sign in a place that made sense. Once people found us they needed to be buzzed in, so we also included an integrated call box into the entrance.




