West Elm: You’re Doing it Right
Wednesday, January 20th, 2010Leading up to the holidays last year I was keeping an eye on what West Elm was doing with their email designs. They were aggressively marketing to me and I was impressed with all of the emails I received! The clean design and photography is really first class and they used a number of devices to keep them interesting day-to-day.
West elm has a slew of what look to be templates that are super clean in their design. They rely on the great product photography for the most part and always have a grid as the foundation. There is care taken with the typography and this helps the designs sing. The photography is very high quality with beautiful staging.
