Posts Tagged ‘engagement’

3 Tactics for Getting User Feedback

Friday, July 9th, 2010

Your users.  They have opinions about a lot of things.  They probably have opinions about your site and what’s on it.  What’s the best way to collect those opinions in order make your site better?  The easier it is for your users to tell you what they think, the better. Here are a few ways for your users to give feedback painlessly.

“Was this helpful?”

In a situation where you want to help the user find an answer to a question, or learn how to do something with your product or service, you can ask them directly: “Was this helpful?”  or “Did this answer your question?”  Allowing the user to also leave a comment along with their “Yes/No” answer (most likely “no” if they are frustrated enough to leave a comment) might give you some insight into what they were looking for and how you can improve the content itself, or the search algorithm to better help answer their question in the future. But the “Yes/No” buttons alone, along with a good look at your help documentation search logs, might be enough to show where you may have dropped the ball in your documentation.

(more…)