Fresh

You’ve written the copy for your site (or you’re about to), but will it get the results you need? Put your copy to work and get everything out of your site that you possibly can by following these 6 strategic tips.

But first, let’s just get this out of the way: dumping your copy into your site and calling it good will lose business for you. Period. Think about it. When you create an email or landing page, you likely pour over precise pixel placement, copy and button placement. Why wouldn’t you do the same for your website, particularly now that your home page isn’t the guaranteed entry to your website. (Check your analytics, you’ll likely see that your home page isn’t necessarily your front door any more.)

Search continues to change the game so you should make sure every page is playing its part in giving the right impression and achieving your objectives.  You have a narrow window to grab a user’s attention and get them where you want them to go.

Now let’s get to the tips! We’ve split this up into two areas of focus: the first is the “30,000 Foot View” (the big picture) and the second is the “100 Foot View” (digging into the details). (more…)

Often here on Fresh we bring you what we’re digging and what inspires us. We give ways to make what you create easier, ways to solve development issues creatively, and generally anything that we think you’d value. Sometimes we find problems that need to be solved that are staring us right in the face and we don’t even realize they exist.

After visiting An Event Apart this past month, I came face-to-face with one such situation. Have you ever wondered why sometimes when you create a website for a client, launch, then hand over the keys – things go haywire? All of a sudden the format is broken and the copy no longer makes sense, and all you’re left to do is shake your head and pray you took a screenshot before they took the reigns. Before you know it, the client is back at the drawing board wondering if they should’ve just changed that background color or moved things around on their home page a bit. Should we simply resign ourselves to blaming the client and moving on to the next project? I think not.

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