Fresh

In our line of work, it’s pretty common to have some angst between the Sales and Accounts teams.

Last week I went to lunch with a client who is an Account Manager at her company. We discussed her company’s recent merger and the marketing repercussions, and then moved on to the company’s financial health. She shared with me that during times like these, where budgets are tight and clients’ wallets are even tighter, the tension between her and her Sales team goes through the roof. Instead of striking out and trying to solicit new business (which is the role of this company’s Sales team), her Sales team colleagues are focusing instead on eliciting new business from current clients (which is part of her role in the company). This internal tug-of-war does not bode well for anyone involved.

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I am feeling a bit perplexed today as I think about something that really inspired me yesterday. Yes, perplexed how sometimes the smallest of things can unexpectedly inspire.

To fully explain I have to go back to last week when,  I very am proud to say, the team here at eROI brought home two AMA Max awards for our work with Wacom. The team dedicated to this particular project drew inspiration and input from almost our entire agency. It was a true team effort made all the sweeter for such great recognition. Our work even landed Best in Show. More than that, I think everyone here felt a great sense of satisfaction because we won with work that truly represents what we can do here and what we’re about.

So fast forward all of those good vibes to this week and my perplexing source of  inspiration from yesterday. I’ve spent the last 15 years working in agencies of one sort or another. I’ve had the privilege of working with a lot of great people and doing a ton of great work. I think when you reach this point you sometimes think that nothing will surprise you. (more…)

Growing up, my mom always stressed the importance of having great undergarments upon which to build your wardrobe. Bras and panties had to match, and it was ideal if the set matched your full outfit. She said, “If you feel good in your underwear, you’ll look great in your entire outfit.”

The same principle applies to website planning. Now, I’m not suggesting that websites wear bras and panties, but each of the websites that we design and build have certain, ahem, undergarments. These undergarments are the building blocks of a good website wardrobe.

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