Fresh

Finding The Perfect Storm

Often email gets overlooked as a space for telling stories. The primary function is, rightfully, prompting action. However, sometimes the right mix of elements can come together to bring both of these things into one piece. This project was one of those opportunities, so we wanted to share it here.

Icebreaker is an apparel company focusing on a very special product that mixes the versatility of an outdoor technical product, the sleek aesthetic of an activewear product, and the sustainability few companies can boast with its refined merino wool fabric. They have a fantastic brand story and push the envelope with their presence, often using provocative and mythical imagery to support their ethos that reminds us that “it’s about our relationship to nature, and to each other.”

In this instance Icebreaker wanted us to help announce their newest line of clothing for the Spring 2010 season (It’s spring in the Southern Hemisphere). We took this opportunity to not only elevate the presence of their brand in email, but also to use some unique ways of getting their message across. We created two versions of this email, one vertical and one horizontal. Some background on why we wanted to try this out can be found on this previous post by Dylan over on Email Wars.

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Crafting a Better Experience

We have all sorts of fantastic projects that we get to do on a day-to-day basis. Some amazing clients come to us with challenging problems and often we feel very proud of the solutions. Solutions we think many of you’d probably like to see, and more importantly, know the thinking behind. This is what prompted us to start this new series called Fresh Projects. We hope you’ll find it useful and interesting. As always, we’d love to hear comments and critiques on whether we hit the mark.

This first time around we wanted to show a recently launched site we did for Wacom Technologies – namely, Pen Scrappers – a resource for digital scrapbookers.

Although we had previously worked with Wacom to create the first iteration of Pen Scrappers – which was essentially a contest site that helped generate awareness for Wacom’s Bamboo Craft pen tablet – we were given the chance this time around to up the ante. Wacom had identified this audience as one that they could talk to more specifically, and they wanted to foster the community that already existed by creating a website that would be a strong resource for those looking to hone their craft.

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You may have checked out the mobile site we launched in conjunction with touch.wacom.com after we mentioned it in our post, “Menagerie of Mobile Madness.” We’re really proud of that little beauty, and excited to see its getting some recognition out there in the interwebz. Big thanks to Mobile Awesomeness for featuring it in their gallery (And if you haven’t checked them out yet, go do it!)

Sterling Communications is a technology services provider located in Portland, Oregon with a national customer base. They specialize in VoIP business phone systems, colocation, and hosting.  Sterling came to eROI this year looking for a complete strategic overhaul of their website, which had grown stale over the years and didn’t reflect what they truly had to offer their customers. Take a look at the home page before we got started:

Sterling wanted a solid working relationship with a trustworthy, local agency. After having been through several agencies in the past, they were looking to work with someone new to give them a fresh perspective on their website, company branding, and marketing materials.

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