Save Your Logo – Save Your Soul?
Jun 25 2009
Now here’s an initiative that lends some heart and soul to the (oftentimes) silly seriousness of branding. Enter Save Your Logo. The basic gist is that the initiative “creates an opportunity for companies represented by a plant or animal in their logo to contribute to the conservation of that species.”
Wow – what a great idea that we can all get behind. As a matter of fact, Lacoste has already committed to conservation efforts related to crocodiles.
Think of it –the Gorillaz protecting gorillas, or Jimmy Buffet single-handedly making the world parrot friendly! In all seriousness, this makes a ton of sense for conservationists and corporations alike. How sad would t be if Geico’s gecko was the closest any of us would get to the real thing?
I know I would miss their chirping during my Mexican vacations. Maybe if Exxon put thought towards conservation efforts for tigers, they’d be more conscientious of not wanting to destroy a fellow conservator’s territory – say Charlie the tuna? It’s conservation and it’s self promotion – without the shameless part.
This is a real opportunity for a brand to be larger than life, shake off a little of that nasty, greedy corporate smell so many of them have right now and leave a legacy to the world not just a trust fund for their kids. The world gets conservation and business gets to be the good guys (for once).
Posted by Maureen Pimley at 7:52 AM
Published in Culture, Design on Thursday, June 25th, 2009
Tags: environment, logo
June 25th, 2009 at 9:17 am
What a neat idea! I hadn’t heard of Save Your Logo before but I agree, it sounds like a great way for companies to give back, especially since that animal represents them day after day.
June 25th, 2009 at 9:40 am
It may be forced conservation due to the need to have good PR, but however corporations can learn to be a part of the community they serve (or ecosystem for that matter) is good by me. It may not absolve all corporate stigma, but its a step in the right direction.
June 25th, 2009 at 9:59 am
What an awesome campaign! Poor Charlie the tuna, however, winds up getting shredded up and stuffed in a can. Maybe Star Kist can donate to a vegetarian charity since they obviously can’t stop killing Tuna.
June 25th, 2009 at 10:29 am
I’m with Andy – forced conservation reinforces a strong positive to protect the environment around that species. Great post Mo!
June 25th, 2009 at 12:05 pm
I love this idea!!
July 13th, 2009 at 6:24 pm
Allow me to correct a common mistake in the blog above. It was back in 1995 that Exxon founded the Save the Tiger Fund. In the years since Exxon has contributed more than $15 million for tigers through small and medium grants. It works with major groups such as WWF, WCS, CI, FFI as well as with local groups.